Wow, it’s been a while since you’ve heard from us! What are we always saying about blog frequency? (#practicewhatyoupreach)! Well, here we are in July already, so let’s everyone up to speed on our Fresh Digital Marketing Happenings!
Modern Marketing in a Digital World
This spring, we presented a 6 part series at the Brown County Library called Modern Marketing in a Digital World designed to provide smart, measurable, and efficient marketing strategies focused on growth and profit while also fostering relationships to empower success. Having been to many marketing presentations, we knew firsthand that there was a huge need in the community for this education, and we also knew that just one or two sessions wasn’t going to cut it. There is so much to know when it comes to digital marketing, so we broke it up into 6 sessions, designed like a 6 week accelerated marketing course! Having both taken accelerated courses during our Master’s Program at Concordia University Wisconsin, we were excited to bring this amazing opportunity to our community for free.
It was great to know we were supporting our local entrepreneurial community and also to make some great friends along the way. Everyone learned something and had fun! Attendees were able to not only hear from us, but from other industry experts in the areas of:
- Website Design
- Social Media
- Search Engine Optimization (SEO)
- Email Marketing
- Pay-Per-Click Advertising
Best Practices In Email Marketing Article
We published an article on Best Practices in Email Marketing in Women Magazine’s Marketing Corner feature in June. Many people think that email marketing is losing popularity and effectiveness, but when done properly, email marketing is not only effective, but quite affordable. Marketing aside, we adore Women Magazine because it really is geared toward helping women live a vibrant and fulfilled life. Each month has features on how women can live their best life and nurture their minds, bodies and spirits.
Tuesdays Together SEO Presentation
When we were asked to present on Search Engine Optimization (SEO) for our local Rising Tide Tuesday’s Together Group, the answer was a huge YES! Not only do we love our local community of creatives and entrepreneurs, but we also love talking about SEO. (yeah, you can call us marketing nerds) The venue was the icing on the cake, a wine lounge, um YEAH! Aardvark Wine Lounge may be our new fave spot!! Can you tell we like wine? We digress. We absolutely love this group of creatives and entrepreneurs focused on community and collaboration instead of competition. Both of us have done our time in corporate America, and it’s so refreshing to have something that is empowering and supportive. Many times you can feel like an island as a small business owner, and this group is designed to break that barrier and lift everyone up!
20 ON THE RISE Nomination
Finally, we’re so excited to share that Erin has been nominated for 20 ON THE RISE presented by Gusto, HoneyBook, PeerSpace and Rising Tide. 20 ON THE RISE celebrates people who are making waves, raising the tide and rocking their respective industries through hard work and creativity. Nominees are selected based on empowerment, impact, purpose, and passion. Nominations are still open, so we were happy to nominate a few other people and pay it forward!
Well that’s our spring and early summer in a nutshell, and we’re so excited for what’s to come the rest of the year. We’re working on some other speaking engagements and events, so stay tuned! If you’re looking for presenters on digital marketing, give us a shout! We love sharing our knowledge and meeting new people! We’ve been known to bring great treats too! (candy IS brain food in small doses!) If you’re looking for specific training for you and your team, we offer personalized training on social media and SEO. If you don’t know what you you need, take advantage of our free marketing evaluation to learn more!