Newsletters & Press Releases
Articles, blogs, newsletters, and press releases all feature industry-related news as well as items about your business, your products, and your services that will be of interest to your clients and your prospects.
‘Article’ is a well-known phrase that, in journalistic terms, originally related to magazines and newspapers. Nowadays, an article can be published anywhere – including online.
Consisting of probably 2,500 words and more, an article is a much more in-depth piece of writing than a blog and is written to convey facts, information, and news with an unbiased perspective. This makes an article less dramatic in its nature than a blog and more grammatically structured.
The word blog is actually a shortened form of its original name, “weblog.” These weblogs allowed early internet users to “log” the details of their day in diary-style entries. These days, as well as the words(!), blogs now include graphics and pictures to grab attention.
A blog is much shorter than an article and written in a more informal style. Including facts and information, it’s usually written from a personal perspective with opinions to match.
As a valuable marketing pillar, they feature frequent updates, informal language, and opportunities for readers to engage and start a conversation.
Blog posts create authority status, reader interaction, and SEO benefits. Blogging and article writing are both very important business tools to create additional awareness for your brand.
E-Newsletters can be part of an email marketing campaign and have a friendly informality to them or they can have a more structured design to look like your Company’s online monthly or quarterly magazine.
These are an established form of marketing that goes back decades! We can write regular press releases for your business that clearly and concisely summarise your latest big news.
Online and offline publications are always hungry for this sort of content so take advantage of this marketing opportunity!
Here at Fresh Digital Marketing, we have the copywriting skills to create all your articles, blogs, newsletters, and press releases to create and maintain customer engagement.
Let’s talk about your requirements.