What are case studies and why do you need them?
A case study is a success story… A story with a happy ending.
Just like a fairy tale, it moves from ‘Before’ to ‘During’ to ‘Happily Ever After’.
From Challenge to Solution to Result.
* Case studies are evergreen. Unlike blogs and other social media posts, case studies are a timeless marketing asset.
* They can attract and persuade customers 24/7. They can keep selling for years to come.
* They can be re-purposed across all marketing channels. – Your website, social media, email campaigns, direct mailing, brochures, and more.
* Case studies deliver more ROI than any other type of content.
* Tangible results such as numbers and data are important. So if such information exists then all the better.
* People love to read real results but, more importantly, they also love to read about a success story.
It may well be our client’s case study – that’s you! – but it’s not actually about you. – It’s all about the client’s customer!
So what do you need to create case studies, why do you need them, and what’s the correct type of content for the B2B sector?…
First of all, you need a good news story!
That’ll be a successful installation project, a successful hire event, or reference to a brand-new product that’s been used in either scenario.
The story must have solved a problem for your customer or achieved an ‘above and beyond’ result or maybe, in turn, provided benefits for your customer’s customers.
A case study is not just a glorified testimonial, even though many people think it is!
A testimonial is just a short quote from your happy customer, saying what a great job you did and how wonderful the system is that you provided.
Case studies have to be focussed on ‘pain points’ and how they were overcome.
Think about what you want your case study to do.
Do you want it to just try and impress some of your readers with a lengthy ‘tech spec’ equipment list? Maybe so!
Sadly, so many case studies do indeed make a big deal about the equipment shopping list instead of concentrating on the ‘Challenge to Solution to Result’ aspects of the project. It’s perfectly OK to mention some ‘name’ brands to gain kudos as well as quantities of equipment used, mentioned in generic terms. Just try to avoid detailing it all down to almost the last nut and bolt! Large and small companies in the B2B sector are equally guilty of this on a regular basis!
The real aim of a case study is to engage potential new customers – just like your existing one – to start building a ‘know, like and trust’ relationship with you and your Company. To be honest, unless they are that way inclined(!), your potential future customers really don’t care too much about the finite details of make, model, and quantity of each piece of equipment you used!
Reading about how you successfully provided the perfect overall solution is what interests them. And as it’s from your customer’s point of view – and not just yours – it’s a powerful endorsement.
These are facts that your new prospect can really relate to. This will make them think that if it’s good enough for them, it’ll probably be good enough for me!
The primary aim of a case study is to make your new prospect pick up the phone or drop you an email, initially expressing an interest in you doing the same for them.
A well-written case study will do exactly that.
Case Study Prices:
A case study can be provided as a text-only document or with full graphic design services, adding logos, images, and other artwork to really bring it alive.
The price for a text-only case study is £650.
A fully designed and finished document can also be provided for you. This will include your photos and graphics and is supplied in both website pdf and print-ready versions. Please contact us with your requirements so that we can provide you with your price.
All prices are plus VAT.
Ready to discuss your new project case study?…