It’s a three-act structure – a ‘narrative arc’ of… Challenge > Solution > Result.
Just like a fairy tale, it moves from ‘Before’ to ‘During’ to ‘Happily Ever After’.
A well-written case study can be very powerful. It’s the customer talking so it’s a third-party endorsement.
Tangible results such as numbers and data are important so if such information exists then all the better. People love to read real results but, more importantly, they also love to read about a success story.
So, here is my step-by-step process to create a Fresh Digital Marketing well-written case study…
- 1 First of all, you – the client – must have a sale, project, or other business transaction (or associated multiples of the same) that you consider to be newsworthy and advantageous for you to strongly promote as a topical element of your marketing strategy.
- 2 Once you get in touch with me with a potential case study in mind, we’ll book a date and time for a ‘discovery call’ – in the shape of a Zoom video meeting which will last no more than an hour.
- 3 Before we hook up, I start researching your business to see what you do. And if it’s an industry that’s new to me, this will be the start of a very useful but steep learning curve!
- 4 We then have that Zoom video call so that we can get to know each other and I can learn a lot more about your Company. We’ll discuss what you do, how you do it, who you do it for, and your own role in the business. And of course, we’ll talk about your ‘star’ customer who’s going to be featured in this case study.
- 5 To follow up on this client meeting, I email you a 13-point questionnaire for you to complete and send back. This goes into a lot more detail regarding your own thoughts on this case study in particular.
- 6 If we’re both in agreement to go ahead with the project, we then exchange the necessary paperwork.
- 7 If not already done, you then clear it with your customer for me to secure an appointment for a 30-minute (max) interview. This is just on the phone and doesn’t use video so that we are both focused on the all-important questions and answers of the interview, without any visual distractions.
- 8 As per that confirmed appointment, I phone your customer for the interview. I make sure that he/she knows that the format will be more of a discussion than anything formal. – More like a chat show and less like a job interview! I want him/her to feel at ease so that my questions prompt the most detailed and useful comments in return.
- 9 Once the customer interview is concluded, I then take time to collate all the information that I’ve gained from both parties and get to work on your bespoke case study project.
- 10 There may be one or two points that need clarification but I make sure that such queries are only asked in the form of an email or two, rather than taking up your time or your customer’s time with more phone or video calls.
- 11 Within approximately two weeks, I will deliver the first draft of your case study. If there’s likely to be any delay, I’ll let you know in good time.
- 12 Once written, edited, spell checked and sanity checked(!), the document is emailed over for your perusal. If you think I’ve missed any points or any part of the document needs some minor re-writing, I’m happy to provide that service.
- 13 The final version of your case study words is sent back in Microsoft Word format for you to copy, paste, and use as you wish.
- 14 My quoted ‘standard’ service is to supply all of the words. However, if you don’t have access to your own graphic designer and would like a finished document created, I can provide you with professional graphic design services for only £125.00 per case study. The end result will be laid out like a magazine article – complete with associated photos, logos, etc. in website-ready and print-ready versions, both included.
Ready to discuss your next case study project?…