Website Audits & Makeovers
‘Fresh Web Makeover’…
Our website content audit service…
Find out how to improve your website to increase profits for your business
‘The Refresher’ is a full done-for-your service, designed to highlight where and how your website content can be improved to provide you with more business and more profit.
It’s a website optimisation service combining our content writing experience with the proven C-Clear Method™ 21-point checklist.
So what’s not working? –
We’ll work it out.
And what can be done to get you ahead of your competition in the ranks? –
We’ll identify the solutions.
But how can you stay ahead of things and keep winning?
We’ll show you how.
So here’s what we do and how we do it…
1. The Questionnaire
To get to know you and your business a little better, we send you a brief questionnaire that asks a number of questions under these heading:
What do you want your website visitors to do?
What are the marketing and sales goals for your website?
Who is your ideal target customer?
Who is your main competition?
What messages are you trying to convey?
2. The Initial Review
We do a review of your site, measuring it against web content best practices.
Utilising ‘The 5 C’s Content Guide’™ we’re looking specifically to see if your site is:
Customer-focused: Speaking to visitors 1-on-1 with solution-oriented messages.
Competitive: Using the most relevant SEO keywords and sales copy to differentiate you from your competitors.
Clear: Offering helpful, scannable information within a user-friendly structure.
Conversion-optimised: Guiding visitors with offers and links that generate action.
Consistent: Connecting all pages with a constant brand voice and SEO approach.
3. The Audit
Then we put the C-Clear Method™ 21-point checklist into action to do a full audit of all your primary website pages.
This will reveal all areas on your website where there’s room for improvement – and it will also highlight the good bits too!
4. The Detailed Report
You’ll receive a written document covering your specific strengths and opportunities for improvement. This report will include screenshots indicating:
· What’s working on your web pages,
· What’s missing and what can be improved,
· Where you rank in search engines,
· What’s displayed when your pages appear in search results
· How your competitors compare — giving you clues into how to set your products and services apart as the best!
5. The SEO Copywriting Makeover Plan
We’ll review the report together and discuss a plan to improve your results across all of your pages or in those which you consider most important. You can then decide how you want to proceed with our recommendations.
We will improve your website search engine rankings which will bring you more customers, more business, and more profit. Let’s have a chat about how we can help you and your business with The Refresher…